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Why Men Can Never Go Wrong With Jewellery

I’m sure all men are familiar with the scenario? You’re backed into a corner by the overly keen sales assistant in the jewellery shop; they are trying to persuade you that the piece you’re holding is the one you must get. But all you can think of is the price for something that has no practical use. Well unfortunately things aren’t going to change anytime soon because jewellery is the go to gift for any self-respecting boyfriend/husband etc.

It is easy to see why this has been a safe option for the not so fair sex for centuries; it always goes down well, it’s quick, requires little creativity (or effort) and did we mention the price? Women can be picky and self-conscious (that’s why we steer well clear of clothes!) but a ring, necklace, bracelet or whatever immediately indicates that you’ve spent a lot of money – if not time – in order to get it. I’m saying women are shallow and only looking at the price tag but I am saying that even if the gift isn’t exactly what she wants you’re not going to be in trouble. Getting it wrong isn’t worth the expense of getting it right. And boy, can it be expensive!

Rings = Risky

No matter how secure you think you are in where the relationship is at and where it is going, a ring can often lead to awkwardness. There are two main reasons why you should avoid buying a ring, if it’s not for any kind of proposal, and these are as follows. You don’t want to trigger a massive over analytical investigation into what it ‘really means’ (which let’s face it women absolutely love to do). Secondly, as I’ve already mentioned, it could be awkward if she takes it the wrong way. It happens and, believe me, it very rarely ends well!

It’s the thought that counts or not

It’s thoughtful and always signifies that you’ve gone the extra mile – well maybe. Jewellery stores are an unknown territory for most men (at points in history I’m sure they were located next to the ‘here be dragons’ on maps), the overwhelming selection is enough to make me want to lie down just thinking about it. However, the key is to resist the temptation to buckle and grab the nearest thing and leave, approach the sales assistants – that’s what they are there for after all! Use their expertise and guidance to pick something that you actually think she’ll like not just the cheapest/most expensive; you’ll probably get it wrong but as I’ve already said you won’t be in any trouble.

Josh Hansen writes for C.S Bedford a family run jewellers in North London.

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